Wednesday, November 22, 2017

Download PDF BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang

Download PDF BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang

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BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang

BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang


BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang


Download PDF BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang

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BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

  • Sales Rank: #92993 in eBooks
  • Published on: 2013-03-15
  • Released on: 2013-03-15
  • Format: Kindle eBook

Review
Early Praise for BrandingPays

"Karen is the master of personal branding." — Regis McKenna, author and Silicon Valley marketing guru

"The wait is over!  This book is one you'll want to own and revisit again and again." — Maureen E. McNulty, Senior Director of Development, Principal and Major Gifts, Harvard Medical School

"This book is destined to be a classic." — Susan Lucas-Conwell, CEO, Great Place to Work

"This is a must-read if you’re ready to invest in YOU!" — Monica L. Poindexter, Head of Diversity and Inclusion, Genentech

"A no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand." — Leonard Lodish, Professor of Marketing at Wharton School, University of Pennsylvania

"This book is a goldmine! It will transform how you brand yourself and your company." — Cristina Nogueira, Partner, Walking the Talk and former Sales & Marketing Director at Microsoft

"I would highly recommend it for executives and entrepreneurs alike." — Satya Krishnaswamy, CEO, NextPrinciples, and former Global Vice President, Office of the CTO, SAP Labs

"A powerful step-by-step system. I highly recommend BrandingPays for any professional serious about career success." — Larry Chang, President, Ascend Northern California and former Vice President of Finance, Global Supply Chain, Hewlett-Packard

"BrandingPays delivers aha! moments from start to finish." — Seymour Duncker, CEO and founder, iCharts

“This book will help you transform the way you approach and attract customers in today’s global market.” — Ryan (Young K.) Yoo, Vice President, Global Sales and Marketing, Park Systems

From the Inside Flap
In this breakthrough book, author Karen Kang shows you how to:

  • Position yourself for the best opportunities
  • Clearly communicate your unique value
  • Put your "cake" and "icing" together for a strong brand
  • Leverage the influencers who can accelerate your reputation
  • Build your Brand Action Plan for online and offline success
Overflowing with templates, charts, and action lists that enable you to "Bake the Cake, then Ice It," the book includes inspiring real-life examples, many from groups that are under-represented in top business leadership. No matter what challenges you face, BrandingPays will help you develop your recipe for successful branding.

About the Author
Karen Kang is a recognized brand strategist and the founder and CEO of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding. She was a partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She's consulted to more than 150 organizations in the US, Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Synopsys, Maxtor (Seagate), NCR, Park Systems, UC Davis Health System and VoyagePrive. 
Karen's marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. Karen is a frequent speaker at leading business schools and professional organizations. She has served on the boards of Friends of the Palo Alto Library and the Women s Technology Cluster (Astia). She has also donated her time to such worthy non-profit organizations as Girls for a Change, CORO, Asian Business League of San Francisco and Ascend. She is a member of Phi Beta Kappa and graduated with a B.A. degree from Mills College. She earned her M.S. degree in Journalism from Boston University.

BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang PDF
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BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang PDF

BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang PDF

BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang PDF
BrandingPays: The Five-Step System to Reinvent Your Personal BrandBy Karen Kang PDF

Friday, November 10, 2017

Ebook Download Yoga in Action Intermediate Course - IBy Geeta S. Iyengar

Ebook Download Yoga in Action Intermediate Course - IBy Geeta S. Iyengar

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Yoga in Action Intermediate Course - IBy Geeta S. Iyengar

Yoga in Action Intermediate Course - IBy Geeta S. Iyengar


Yoga in Action Intermediate Course - IBy Geeta S. Iyengar


Ebook Download Yoga in Action Intermediate Course - IBy Geeta S. Iyengar

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Yoga in Action Intermediate Course - IBy Geeta S. Iyengar

The intermediate series 120 page spiral bound book in the Yoga in Action collection of asanas and pranayama based on the syllabus taught at the Ramamani Iyengar Memorial Yoga Institute.

  • Sales Rank: #499200 in Books
  • Published on: 2013
  • Binding: Spiral-bound
  • 120 pages

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Yoga in Action Intermediate Course - IBy Geeta S. Iyengar PDF

Yoga in Action Intermediate Course - IBy Geeta S. Iyengar PDF
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Tuesday, November 7, 2017

Free Download Basics Design 01: FormatBy Gavin Ambrose, Paul Harris

Free Download Basics Design 01: FormatBy Gavin Ambrose, Paul Harris

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Basics Design 01: FormatBy Gavin Ambrose, Paul Harris

Basics Design 01: FormatBy Gavin Ambrose, Paul Harris


Basics Design 01: FormatBy Gavin Ambrose, Paul Harris


Free Download Basics Design 01: FormatBy Gavin Ambrose, Paul Harris

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Basics Design 01: FormatBy Gavin Ambrose, Paul Harris

One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.

  • Sales Rank: #1319181 in Books
  • Brand: Brand: Fairchild Books AVA
  • Published on: 2012-06-21
  • Released on: 2012-06-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.11" h x .71" w x 6.31" l, 1.40 pounds
  • Binding: Paperback
  • 208 pages
Features
  • Used Book in Good Condition

Review

Reviews of first edition

'One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-ups, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions.'
Elsi Vassdal Ellis, Western Washington University, USA.

 

'Extremely visually clear book. Excellent variety of formats succinctly explained; all very inspiring. This is perfect for providing our students with ideas on how to present portfolios/design reports and even CVs...instead of the usual boring format of bound plastic sheets.'
Richard Frankland, University of Salford, UK

From the Back Cover

AVA Academia’s Basics Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.

Format is critical to design practice as it represents the physical point of contact with the user, affecting how successfully a design’s printed or digital information is received. Basics Design: Format explores the entire range of formats available to designers today, from the traditional formats of books, magazines and posters to emerging technologies and new media. Format clearly demonstrates how a range of formats serve different purposes through a practice-led and visually stimulating exploration of the role of narrative, construction, identity, and shape and form, and explores how these affect the final design outcome.

In this completely revised second edition of Format, Gavin Ambrose and Paul Harris demonstrate how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. Filled with exciting new case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of format within design and visual communication.

About the Author

Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Paul Harris PG Dip is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and a collaborator on books about packaging design and design principles.

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Basics Design 01: FormatBy Gavin Ambrose, Paul Harris Doc
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Basics Design 01: FormatBy Gavin Ambrose, Paul Harris PDF

Basics Design 01: FormatBy Gavin Ambrose, Paul Harris PDF

Basics Design 01: FormatBy Gavin Ambrose, Paul Harris PDF
Basics Design 01: FormatBy Gavin Ambrose, Paul Harris PDF

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